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The name ONE/ZERO is an acronym for Vitality in Motion, the concept behind this brand comes from the active nature of this principle. To reflect the energy behind the brand’s direct depiction of the word’s 'life' and 'movement' used for accents and sometimes as protagonists. Making use of the Numerals typography with the English, into a visual language, which is striking, discrete and makes it different from its contemporaries in the market.

ONE/ZERO has a deep-rooted connection with athletics & sport. Its far-reaching and assorted portfolio in both the Sport Concert and Sport Inspired categories ranges from major global sports to regional grassroot events.

This has enabled ONE/ZERO to exceed beliefs and become one of the most familiar, credible, and iconic brands both on and off the field of play.

We know very well one universal truth: That living an active life enables people to be their best selves – physically, mentally, and socially. At ONE/ZERO, we believe that through sport, we have the power to change lives.